Compelling Storytelling with a Powerful Message
Client: Malibu Mask
The video beautifully captures the essence of Malibu Mask—a brand born during the pandemic, promoting safety without sacrificing social connection.
It challenges the notion that masks create barriers, instead showcasing how people can still socialize, enjoy life, and stay protected.
Authentic & Visually Striking Malibu Aesthetic
Filmed in Malibu, the location aligns perfectly with the brand name and identity, making it feel natural and intentional.
The choice of a surfer as the protagonist embodies freedom, resilience, and an active lifestyle, reinforcing the brand’s positive messaging.
Creative Vision & Hands-On Execution
Every aspect of the production—casting, directing, wardrobe, makeup, and editing—was meticulously curated by me to tell a cohesive and visually stunning story.
The attention to detail ensures that each frame not only looks aesthetically appealing but also reinforces the brand’s core values.
High-Quality Production & Editing
The cinematography, color grading, and pacing enhance the storytelling, making the video engaging from start to finish.
The seamless editing helps maintain an energetic yet emotional flow, leaving a lasting impact on viewers.
Unique & Relevant Brand Positioning
Unlike typical pandemic-related content, this video avoids fear-based messaging and instead focuses on empowerment, adaptability, and optimism.
It redefines the perception of masks by associating them with lifestyle, fashion, and personal freedom rather than just necessity.
Strong Emotional & Brand Connection
The video doesn’t just sell a product—it sells a lifestyle and a mindset.
It resonates with viewers who value both safety and social connection, making it more than just an advertisement but a statement.
This video perfectly blends safety, style, and storytelling into one seamless narrative. It’s not just about promoting Malibu Mask—it’s about changing perceptions and proving that life, adventure, and human connection don’t stop, even in challenging times.
NYC Love Unscripted: A Fun & Authentic Dating Story
Client: DUET
For my client DUET (a dating app), I created a TikTok and Instagram series showcasing a blind date experience in an authentic, engaging way. Instead of a traditional ad, I approached it like a real-life story, making it feel organic and relatable to my audience.
What I Did:
Concept & Execution: Developed a natural, storytelling-driven approach rather than a scripted ad.
Casting & Direction: Selected the perfect date partner to ensure chemistry and authenticity.
Wardrobe & Location Scouting: Chose stylish, aesthetic outfits and ideal NYC spots to enhance the visual appeal.
Filming & Editing: Shot the date in a candid, vlog-style format, capturing genuine moments to make viewers feel like they were part of the experience.
Results & Next Steps:
High Engagement: My audience got invested in the story, asking for an update—proving the content resonated beyond just a one-time post.
Building a Series: I’m turning this into an ongoing "Dating in NYC" series, featuring different locations while casually mentioning DUET as the app that connects people.
Cross-Promotion: I'll tag all the businesses we visit on dates, expanding the reach through their audiences and creating a win-win marketing loop.
This campaign blends storytelling, lifestyle, and brand integration in a way that feels natural while keeping my audience entertained and engaged.
This TikTok post garnered over 320,000 views, nearly 2,000 likes, and significantly boosted brand visibility. It also led to a 10% increase in downloads of the DUET dating app, making it a highly successful brand partnership. As a result, DUET has proposed a follow-up series in the coming months.
